Antropologia de la empresa

Introducción

2010-12-31T06:39:00.000-08:00

Este blog es un bloggcamp: un diario de campo etnográfico en formato de blog. Tiene como objetivo exponer todo el posible contenido que utilizaré para la realización de mi tesina del Máster en Antropología y Etnografía en la Universitat de Barcelona.

El tema de la tesina es antropología de la empresa, más especificamente el estudio de la cultura organizacional en empresas españolas. La investigación que planteo será realizada a partir de un estudio de caso en una empresa (cuya cual estaré trabajando en el sector de RRHH). El proyecto todavía no está desarrollado por completo, así que busco intercambiar pensamientos con los lectores (sean estos antropólogos, administradores y/o interesados).

¡Bienvenidos!

Aclaraciones sobre el tema

2010-12-30T06:48:00.000-08:00

Este proyecto fundamentase en un campo de la antropología denominado antropología de la empresa o de los negocios (también conocido en la academia americana como Business Anthropology). Este campo de la antropología aplicada busca emplear las teorías y métodos de la disciplina al estudio de las relaciones de las organizaciones del sector privado con su entorno, en su interior y con el extranjero.

Esta área de estudios de la antropología posee una vocación interdisciplinaria, ya que aplica aportaciones básicas que la disciplina realiza de forma general a la ciencia (como por ejemplo el método etnográfico, el concepto de cultura y la atención particular al contexto) para la investigación organizacional. A respecto de las áreas en que se han centrado el desarrollo de investigaciones, se destacan tres grandes grupos: marketing y la cultura del consumo, negocios internacionales y investigación organizacional.

Este último grupo será el tema de mi proyecto.

Relevancia del tema

2010-12-29T07:17:00.000-08:00

Citación del libro Antropología industrial y de las empresas, de Jordi Roca:

Una antropología industrial, de la empresa o de los negocios, no es lo mismo que una antropología al servicio de la industria, la empresa o los negocios. Puede ser perfectamente una antropología que trabaje e investigue acerca de o sobre la empresa, la industria o los negocios. Investigaciones estas que en la medida que deben permitir y aportar un mayor y menor conocimiento del sistema pueden incluso contribuir a criticarlo, cambiarlo, mejorarlo, denunciarlo… en definitiva a desvelarnos mejor su naturaleza profunda.

En:
ROCA, Jordi. Antropología industrial y de las empresas, Ariel, Barcelona, 1998, p.24.

Antropologia de la empresa en acción

2010-10-31T10:27:00.000-07:00

A lo largo de mis investigaciones, he encontrado dos consultorías en que se aplica la investigación antropológica para la producción de conocimiento de calidad para el mundo de los negocios. Son dos buenos ejemplos de la contribución efectiva de la antropología como una mirada refrescante para el desarrollo de los negocios:

http://www.businessanthropology.info/

http://www.datapopular.com.br/

Jan Chipchase en TED.com

2009-05-31T10:29:00.000-07:00

El trabajo de este investigador para Nokia me parece super interesante:

http://www.ted.com/talks/view/id/190

Culture and Organization Journal

2008-05-09T02:22:00.000-07:00

Aims & Scope:

Culture and Organization was founded in 1995 as Studies in Cultures, Organizations and Societies. It represents the intersection of academic disciplines that have developed distinct qualitative, empirical and theoretical vocabularies to research organization, culture and related social phenomena.

Culture and Organization features refereed articles that offer innovative insights and provoke discussion. It particularly offers papers which employ ethnographic, critical and interpretive approaches, as practised in such disciplines as communication, media and cultural studies, which go beyond description and use data to advance theoretical reflection. The journal also presents papers which advance our conceptual understanding of organizational phenomena. Theoretically, Culture and Organization bridges the arts and humanities and the social sciences, and welcomes papers which draw on the disciplinary practices and discourses of philosophy, the performing arts, literary and art criticism and historical analysis, for example, and applies them to the organizational and relevant social arenas.

in: http://www.tandf.co.uk/journals/titles/14759551.asp

Un primer ejercício...

2008-04-23T07:54:00.000-07:00

Michael Page Internacional es líder a nivel mundial del asesoramiento en selección especializada de mandos ejecutivos y está presente en Europa Continental, Asia-Pacífico y en América del Norte y del Sur.

Busqué en la web las informaciones que habían sobre lo que hace su cultura particular, lo que la diferencia de otras consultorías en RRHH y sus principales creencias como organización. Sigue abajo un primer resultado, con destaques en rojo:

Why is Michael Page different?
There are three main differences:

1. Our people
We spend a significant amount of time during our interview process trying to get to know the real 'you'. Our interviewing process enables us to assess your ability to work in teams, which is integral to your success at Michael Page International. Unlike most of our competitors, we DON'T pay you on commission. Our collaborative approach is unique in the recruiting industry and offers great benefits to you. All information regarding clients and candidates is shared, thereby improving our individual and team results. Everyone works together as a team - NOT as a collection of individuals, thereby improving our individual and team results. Compared to the industry standards, we have a dramatically lower turnover of personnel because people feel comfortable within our environment, are well remunerated, and have access to new career challenges in the United States and overseas.

2. Our specialization
We are great believers in specialization and focus, because we recognize that by dedicating all our financial and human resources to a particular market niche and then working on being the best in that niche, gives us a huge competitive advantage. This specialization is reflected in the United States through our focus on our specialist divisions:
Accounting & Finance
Banking & Financial Markets
Human Resources
Procurement & Supply Chain
Marketing
Sales
Legal

3. Our recruitment methodology
Upon obtaining a thorough understanding of what our client's particular recruitment needs are, we put together a tailored recruitment solution, which may be a combination of searching our candidate database, advertising and/or targeted search/headhunting. We maintain an extensive database of candidates and we invest heavily in this database to ensure that you, as a consultant and therefore your clients, have access to the best candidates in the marketplace. We train you thoroughly to use this database effectively to beat our competitors on the quality of introduction and speed of service. Further, we have a team of dedicated researchers to network across the marketplace in order to identify the best candidates for even the most difficult searches.

Core values
'I'm proud to work for Michael Page International'
We're constantly looking to invest in people who possess the same qualities as we do and it seems we're succeeding as, in a recent internal survey 93% of our employees Agreed and Agreed Strongly with the statement 'I'm proud to work for Michael Page International'.
After detailed discussions with our Directors, Managers, Consultants, Clients and Candidates, it was agreed that our secret revolves around 6 core values, which are:

Pride - It is about taking pride in what we do, being proud of the company we work for and most of all, being proud of the people we work with.
Passion/ Commitment - Whether it's long-lasting client relationships, candidates' appreciation for an exemplary service, or just sheer enthusiasm for going above and beyond the call of duty, there are plenty of examples of passion and commitment to be found in the business.
Resilience - Successful consultants are not phased by difficulty.
Teamwork - The success of our company is underpinned by team work in every facet of the business.
Fun - Recruitment is a serious business but FUN is an essential factor.

These attributes are not only the essence of our brand, but can also be found in each and every valued employee of Michael Page International.

En: